A hemp product's label settles two questions at once: whether the goods pass inspection against the technical regulations, and whether they reach the retail shelf or a marketplace listing. The word «hemp» on a package still makes regulators, buyers and shoppers cautious, so every wording has to be precise and backed by a document. Below is a breakdown of what you may write, what you may not, and which papers close the risk at an audit.
Who checks the label and under which rules
Labelling of hemp food products is governed by the EAEU technical regulations. The base document is TR CU 021/2011 «On food safety». Requirements for the label itself, for the mandatory set of statements and for the accuracy of claims are set by TR CU 022/2011 «Food products with regard to their labelling». If food additives or flavourings are used, TR CU 029/2012 also applies.
A separate layer is advertising. Any statement about the product beyond the package — website, product card, banners — falls under Federal Law No. 38-FZ «On advertising». This means you cannot soften a wording on the package while inflating it in marketing materials: the accuracy requirement applies in both places.
What you may write — with a test report
Permitted claims fall into two groups: claims about properties and claims about absence. The first group covers nutritional-value statements such as «source of plant protein» or «source of dietary fibre». Such wordings are allowed only when the product actually meets the regulatory threshold for the nutrient and this is confirmed by a test report. Putting «source of protein» on a package without a measured value is a direct route to a complaint at inspection.
- «source of plant protein» — if the protein content meets the threshold set by the regulation and there is a test report;
- «source of dietary fibre» — with documented fibre content;
- «gluten-free» / «contains no gluten» — with laboratory confirmation;
- «contains no soy or milk protein» — as an allergen-absence claim;
- «contains no narcotic substances (laboratory-confirmed)» — referencing a laboratory conclusion.
The logic is simple: any claim about composition must be measurable and substantiated. Absence claims (gluten, soy, milk protein) are closed by a test report; content claims are closed by a report with a numerical value; and the statement about the absence of narcotic substances is closed by a separate laboratory conclusion on THC.
What you may not write
A food product may not carry therapeutic claims. Wordings such as «cures», «lowers blood pressure», «for illnesses» or «flushes out toxins» in the sense of a medicinal effect are prohibited for food — they move the product into a category it does not belong to and guarantee a complaint. Equally risky is any wording that brings the product closer to a medicine.
- medical and therapeutic claims — «cures», «lowers blood pressure», «flushes out toxins» as a promise of a cure;
- any mention of CBD / cannabidiol as a benefit or effect — CBD is not a permitted food ingredient and must never be presented as an advantage;
- associations with a «narcotic» or «marijuana» — damaging both legally and reputationally;
- unverifiable superlatives and promises with no documentary basis.
The word «superfood» deserves a separate note. Even without a direct breach of the regulation, the term blurs the substance of the product and undermines trust among part of the audience, so it is best kept off the label entirely, relying instead on measurable characteristics of the composition.
On «0% THC»: what stands behind the line
The «0% THC» line on a package is not an advertising slogan but a statement that must rest on a laboratory document. Behind it stands a chromatographic analysis, and the «zero» itself means not the absolute absence of the substance but trace amounts within the limit set by law. The formally correct reading is «tetrahydrocannabinol content within the permitted level, confirmed by chromatography».
The practical takeaway: before putting «0% THC» on the front of the package, make sure you hold a state laboratory conclusion for each batch or for the established control cycle. Without that document the line turns from an argument into a vulnerability.
Cosmetics: a clean INCI line
For cosmetic products the International Nomenclature of Cosmetic Ingredients (INCI) is key. Cold-pressed hemp oil is listed as «Cannabis Sativa Seed Oil» — seed oil, not extract. This wording is transparent and unambiguous: it states that the composition contains oil from the seeds, without cannabinoid extracts. Such a line removes questions from platforms and buyers, because it leaves no ambiguity about the nature of the component.
The documents that back up the label
Honest labelling rests not on clever wordings but on a set of documents. The minimum package for hemp products looks like this:
- an EAEU declaration for each SKU — under the relevant technical regulations;
- a test report per batch — the source of numerical values for composition claims;
- a state laboratory conclusion on THC — the basis for absence-of-narcotics statements and for the «0% THC» line.
Retail chains and marketplaces increasingly request these documents before listing — that is, before the product even appears in a card. Missing any of them means not a future risk but a refusal of acceptance now.
Why documented labelling is risk management
Every statement on a label is an obligation that will have to be proven: at an audit, on entry to a retail chain, during moderation on a marketplace. A wording backed by a test report or a declaration cuts the risk to zero; an «off the cuff» wording turns into a potential complaint. Discipline here works in the producer's favour: the tighter the «claim — document» link, the smoother the checks and the fewer grounds for a refusal of acceptance.
The practical approach is straightforward. List every statement on the package and in the product card, note the supporting document next to each one, and either remove wordings with no basis or back them with a test. Such a label audit takes little time but closes most of the typical remarks.
OOO «MAKOSH» is the first full-cycle deep-processing plant for industrial hemp seed in Russia; each product in the line (hulled kernel, cold-pressed green oil, protein flour, fibre, ground meal) has its own EAEU declaration, and the composition is confirmed by test reports.
This is what we make
Our own full-cycle plant in the Uzlovaya SEZ. Wholesale, EAEU documents, 0% THC.
Hulled hemp hearts (separated)
Protein over 30% · omega-3/6
Cold-pressed green hemp seed oil
Omega-6 : omega-3 = 3.5 : 1
Hemp protein flour
Protein 40–45 g/100 g
We’ll match a product to your production need and send samples with documents.